From YouTube to Facebook to Periscope, livestreamingis currentlygrowing in popularity faster than ever. In fact, some marketing gurus now consider it to be the future of social media, and this makes it a vital component worth including in your tradeshow plans. Presently, billions of dollars are being spent onlive streaming sports, fashion shows, and music festivals, amongst other activities likely to have passionate followers online.
For tradeshow marketing, including live streaming at your display will not just set you apart from the rest of exhibitors, but will also give you a chance to communicate with your followers on social media in real time, and let them know how things are rolling out during the event. It implies that you will be in a position to engage your audiences who could not make it to the event, and they are also free to tweet, comment, and share the happenings at your stand in real time. This will not only help spread the word about your brand, but also has the potential of making your event go viral, thus attracting thousands of eye balls to the show.
Livestreaming is highly beneficial during shows where you have to conduct demos for your products or services. It presents you with a unique opportunity to kill two birds with one stone, in the sense that as you demonstrate to the audience that is present at your trade show display, those watching online will also have a chance to view and understand the demo. In this manner, it will be possible to gather more leads and even make instant sales from those following your event via the livestream. This is ideal if you are involved with international trade show exhibitions with customers scattered in different locations across the globe.
The other important thing worth noting about livestreaming during events is that it doesn’t require a huge budget. All you need is a strong cellular signal and a decent streaming device to get you rolling. Make sure to include livestreaming in your next event and see the in terms of the results you will be able achieve.