If you are looking for an opportunity to start you own marketing firm you must first ponder on questions like – Do you have the necessary expertise as well as the financial strength to go solo or would you be better placed to expand your business if you align yourself with a reputed brand?
Taking up a marketing franchise opportunity with a reputed brand helps you do your business with less tensions as the franchisor helps your business in ways like:
- Franchise Development: The franchisor has strong relationships with various local and national media outlets giving you the scope and the exposure to attain local and national recognition that will help your business grow.
- Building brand awareness: Build brand awareness by exposure across various media channels. Do promotional events, local charities and the like so that the brand is visible to the public at large. It also ensures that they remember it and can easily recollect the brand.
- Using social media: The franchisor will help you use social media like facebook, instagram etc to build local communities in the social media space. It helps you in two ways – first the use of social media allows the local franchisee to show that he cares for the local community and secondly you get a relevant audience to show-case your brand. You can use this medium for promotions of your products and or services to an audience that is fairly receptive and large in size.
- Using online testimonials and reviews: The franchisor helps you tap the various search engines for online reviews. Online reviews are a great source of learning, so do follow them closely and try to increase the number of online reviews that you get, even if they are critical reviews as you have no control over who is writing when and from where. On the other hand testimonials are seldom critical as you can control them. In any case it would be no good to omit them so make good use of online testimonials and reviews to establish your credentials in the market.